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Friday, July 30, 2021

Vitamin B12 deficiency symptoms and remedies

Vitamin B12 deficiency symptoms and remedies


Vitamin B12 deficiency symptoms and remedies

Vitamin B12, also known as cobalamin, is a water-soluble vitamin.  This vitamin is one of the eight vitamins of the B-complex.  Due to today's busy and irregular lifestyle, deficiency of Vitamin B12 has become quite common.

Why is Vitamin B12 important for our body

Why is Vitamin B12 important for our body

Vitamin B12 is an important nutrient for the oxygen-supplying red blood cells (RBCs) in our body.  Also, it is essential for the health and proper functioning of nerve tissues, as it is involved in the production of the protective myelin sheath that covers the nerves and carries the nerve impulses.  helps in.


It works with folate in the metabolism of cells, especially in DNA synthesis, fatty acid metabolism and amino acid metabolism.
Vitamin B12 also helps in the absorption of folic acid in our body.  Folic acid is essential for energy production.


Since our body does not make vitamin B12, it is necessary to take it regularly through foods or through supplements.  Always consult your doctor before taking any supplement.

How much Vitamin B12 do you need to take daily

How much Vitamin B12 do you need to take daily

Age FemaleMale 0-6 months 0.4 mcg 0.4 mcg 7-12 months 0.5 mcg 0.5 mcg 1-3 years 0.9 mcg 0.9 mcg 4-8 years 1.2 mcg 1.2 mcg 9-13 years 1.8 mcg1.8 mcg 14+ years 2.4 mcg 2  .4 mcg

In addition, the need for vitamin B12 is 2.6 mcg daily for pregnant women and 2.8 mcg daily for breast-feeding women.  Here mcg stands for microgram.  1 milligram is equal to 1000 micrograms.

Due to lack of vitamin B12

Due to lack of vitamin B12

The biggest reason for deficiency of this important vitamin is food, in which vitamin B12 is deficient.  Vegetarians are more likely to be deficient in this vitamin, as it is mostly found in animal meat.


Another reason for vitamin B12 deficiency is anemia in the body.  Due to this, the proteins that absorb vitamin B12 in the stomach are destroyed, due to which there is a deficiency of vitamin B12 in the body.


Who is most likely to be deficient in Vitamin B12?


People over 50 years old.


People who are vegetarian.


Those children who feed on milk and whose mother is a vegetarian.
Having any disease that has a bad effect on digestion.
People who have had gastrointestinal surgery.


People suffering from malnutrition.
People who have been consuming excessive alcohol for a long time.


Here are the 10 most important symptoms of vitamin B12 deficiency


1. Fatigue and Low Energy
This vitamin plays a very important role in the energy metabolism of our body, so due to its deficiency, there is energy and fatigue in the body.


Vitamin B12 enhances our body's ability to make DNA for new cells.  It is also essential in making red blood cells, which carry oxygen throughout the body.  Due to its deficiency, there is a lack of oxygen in the body, due to which fatigue and lethargy start feeling.


2. Numbness and Tingling Sensations
Vitamin B12 is very important to keep our nervous system healthy.  Therefore some neurological signs such as numbness and tingling in the extremities can be symptoms of vitamin B12 deficiency.


Vitamin B12 helps in the formation of nerves as well as is necessary to carry oxygen to various parts of the body.  Numbness and tingling in the extremities can be felt even if there is not enough oxygen supply in the body.


Due to its deficiency, the balance of our body can also deteriorate and dizziness can occur.

3. Low Blood Pressure
Lack of vitamin B12 and folic acid in the body can lead to anemia, which increases the chances of low blood pressure.


Vitamin B12 helps in the process of making red blood cells in our body.  Red blood cells help deliver enough oxygen to our heart and other organs.


According to a 2012 study, most cardiologists ignore the level of vitamin B12 in patients with low blood pressure.  Since a lack of this vitamin can also cause low blood pressure, whenever you have low blood pressure, get your vitamin B12 levels checked as well.

Small skin lesions or hyperpigmentation

4. Small skin lesions or hyperpigmentation
Vitamin B12 deficiency can cause small lesions or pigmentation problems in the skin.  According to a 2008 study published in Canadian Family Physicians, a lack of vitamin B12 in the body can cause skin lesions or pigmentation without any reason, so contact a doctor immediately.

Depression

5. Depression
Vitamin B12 is also essential for brain health.  It helps in the production of red blood cells which help in keeping the nervous system healthy.


Also, it helps in reducing the metabolic protein called homocysteine.  Depression can increase when homocysteine ​​levels are high in the body.  For this reason, there may be a lack of vitamin B12 in the body due to depression, especially in the elderly.

According to a study published in the journal Open Neurology in 2013, patients with depression were treated with vitamin B12 supplementation, their condition improved to a great extent.

6. Decline in memory and cognitive ability
Due to low levels of vitamin B12, there can be a decrease in the memory and cognitive ability of the brain.  Vitamin B12 helps to make new connections in brain cells, which helps in the formation of memory.


Also, it is an important component found in myelin.  Myelin is the coating found in brain cells that protects them.  Therefore, a lack of vitamin B12 can lead to serious nerve damage and impaired brain function.


According to a neurology report published in 2011, people who lack vitamin B12 in their blood may have reduced brain volume and problems with their ability to think.


7. Hypothyroidism
Our thyroid gland needs many essential nutrients to make the proper amount of hormones.  Vitamin B12 is one of these nutrients.


According to a medical report published in 2008, vitamin B12 deficiency is quite common in patients with hypothyroidism.

8. Infertility
Deficiency of vitamin B12 can affect the fertility of both men and women.


According to a report published in the Journal of Reproductive Medicine in 2001, vitamin B12 deficiency results in decreased fertility and increases the risk of recurrent miscarriages in women.  In this study, it was told that in the early stages of vitamin B12 deficiency, the level of homocysteine ​​in the blood increases, which reduces the ability of blood to coagulate and harm the fetus.


Due to the deficiency of this vitamin, there are problems in conceiving and even if a pregnancy occurs, it is difficult to keep the baby in the womb for the full 9 months.


Therefore, if you are experiencing failure to conceive, then definitely get a doctor checked for vitamin B12 deficiency.  Both men and women should get it tested because it can be difficult to conceive if there is a deficiency of this vitamin in men too.

Remedies to overcome Vitamin B12 deficiency

If on the basis of the above-mentioned symptoms, you think that there may be a deficiency of vitamin B12, then first get it properly examined by the doctor.  Then, to overcome the deficiency of this vitamin, adopt the following measures –


Eat foods rich in vitamin B12 such as fish, meat (especially liver), eggs, milk and milk products.


People who are vegetarian can overcome vitamin B12 deficiency by consuming cereals, food made from soybeans and yeast.  If you have excessive deficiency of this vitamin, then keep getting tested regularly.


People who take diabetes medicines or other acid-containing medicines should keep their vitamin B12 levels checked regularly.  Because these medicines can have a bad effect on the normal level of vitamin B12.


You can also take vitamin B12 tablets or injections.  Consult your doctor to know the proper dosage for them.





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what is seo what is its process

  


what is seo what is its process

SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it's simply quality control for websites.


SEO may target different kinds of search, including image search, local search, video search, and news search engines. Employing a sound SEO strategy will help you position your website properly to be found at the most critical points in the buying process or when people need your site.


Search Engine Crawlers

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find the pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.


Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Points to Note

You should be careful to keep the following points in mind in order to ensure your brand is well positioned on search engines 


Search engines want to do their jobs as best as possible by referring users to websites and content that is most relevant to what the user is looking for. This is determined by the site content, how fast your site loads, how often your site is linked to from other credible online resources, and user experience, including design, navigation and bounce rate.


The items that the search engines don’t want are: keyword stuffing, buying links, and poor user experience (too many ads and high bounce rates).


Domain naming is important to your overall branding. As a best practice, use sub-directory root domains (example.com/events) versus sub-domains (events.example.com). Other best practices with domain names are to use consistent domains and keywords in the URL.


Optimize for different types of results. In addition to optimizing for desktop experience, focus on mobile and tablet optimization along with other media.


Content on the site should have title tags and meta descriptions. Although meta tags aren’t as important as they used to be in the past; if you do use them, ensure they are formatted correctly.




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what is the importance of social media

        


What is social media details 2021

Social media today is essentially word-of-mouth marketing. Getting people to connect with you online in the social arena helps spread the word about what your company is and what are your products and services.

SEO and Social Media

For many teams, there are different sets of people who work on SEO and social media separately; however, this scenario is changing lately.


The two may still officially belong to separate teams, but social media marketers will need to be more informed on the SEO strategist’s agenda, so that the SEO strategy can go hand-in-hand with content promotion.


SEO strategists too need to know how to work with social media marketers in order to receive the social signals it needs to make sure their company ranks high in search.


There are two functions of social media for business −


Are you participating in the conversation and sharing?


Are you listening and monitoring what is being said about you?


Start Social Media Marketing

If you’re starting from scratch with your social media strategy, here are the basic steps to get you started −


Step 1 − Choose your social networks


Step 2 − Fill your profiles completely, remembering to load in your keywords


Step 3 − Find your voice and tone


Step 4 − Pick your posting strategy - how often, when, and what type of content


Step 5 − Analyze and test


Step 6 − Automate and engage


Although we’ll be getting into the specifics in the latter half of the tutorial, here are a few things to consider in your general social media strategy.

Facebook tops the list of social media strategy

For many, social media starts with Facebook. Just having a page, however, does not suffice. Sophisticated content marketing is now the way to foster engagement on Facebook. If your business doesn’t have a content marketing strategy or a blog, but wants to maintain a strong Facebook presence, it may be time to create a content marketing strategy for Facebook. We’ll get to know more on this in a subsequent chapter.

Optimize for mobile

All social media efforts need to be optimized for mobile. You’ve probably heard, but everyone needs to make sure their websites are optimized for mobile. Social media managers need to be aware of this to ensure that the format of any promotions they do (especially those that include driving people to their company websites) are optimized for mobile. Any images used on social media should also be viewable on mobile for optimized user experience.

Emphasize on human experience

It may be digital, but you need to consider the “human experience.” Google and Facebook have made changes to their platforms to push businesses to focus more on the “human experience.” For social media marketers, your social media posts need to be more relevant, provide more value to your audience, and the engagement needs to be more “human.”



 

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Thursday, July 29, 2021

what is digital marketing full detail

              


 what is digital marketing full detail

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing.


Digital marketing has been around for quite some time but it hasn’t been very well defined. We tend to think that digital marketing encompasses banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow a definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Yes! digital marketing has a very wide scope.

What Digital Marketing is Not

To clearly define what digital marketing is, it’s sometimes easier to start with what it’s not. For instance, it does not include more traditional forms of marketing such as radio, TV, billboard and print as they do not offer instant feedback and report.



Why Digital Marketing?

In digital marketing, a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made.


The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued.


The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.


Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.


Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

 
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Wednesday, July 28, 2021

content marketing tactics


content marketing tactics

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.


Content marketing is an umbrella term covering a set of strategies, techniques, and tactics to fulfil business and customer goals by using the most relevant content to serve, attract, convert, retain, and engage customers. The content uses blogs, podcasts, video, and social media sites as a vehicle. It’s a practice now being used by 86% of businesses today. However, effective content marketing is not so easy to find.

Goals of Content Marketing

Given the fact that content plays a role in virtually all marketing techniques and tactics, there are no goals that can’t be reached using content. However, from a content marketing perspective, we see that marketers focus on some key goals such as 


1-Brand awareness


2-Lead generation


3-Engagement


4-Sales


5-Lead nurturing


6-Customer retention and loyalty


7-Customer evangelism


8-Up-selling and cross-selling


Although these are the typical goals found in content marketing research, think out of the box and look at the goals of your “audiences”.


Start Content Marketing

Here is brief set of guidelines that you can follow to start content marketing −


First, find a reason to start using content marketing. Knowing what the reason and the purpose is important. In a few years from now, people will say content marketing doesn’t work. It’s like in social media: people start saying it doesn’t work because they often forget for what and whom they wanted it to work in the first place.


Know the different people and types of customers and prospects you want. Be aware of how they “act”, what they want, and how they will use your content.


Don’t reinvent the wheel. Before dreaming up new content, see what you already have. Often, the best content for your customers and business is already in the mind of your customers and the people in your business. You just need to present it in a way everyone understands.

Once you know what content you have, figure out what you need.

Now, it’s time to get that content organized and check out the best formats and channels. Know the different formats of content your prospective customers use and there are some good tips and tricks to make sure that your content is “engaging”. Align the content to the types of channels you think that it will be best received.


It’s time to make sure that the content is found or used! If not there is little sense in spending all the energy, is there? Promote, connect and engage.


Finally, test, measure, and optimize continuously. Try different types of content. Check analytics. Monitor your expenditure. And always adapt.


 

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Pradhan Mantri Jeevan Jyoti Bima Yojana


Pradhan Mantri Jeevan Jyoti Bima Yojana

Prime Minister Narendra Modi on 9 May 2015 launched three schemes – Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Atal Pension Yojana (APY) – with the objective of providing the basis of social security to the common man.  Out of these, Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) is in effect from 1st June, 2015.  It is a useful renewable insurance scheme which provides adequate social security to the citizens on payment of premium of just Rs 330 per annum.  Paying its premium is also very convenient.  The premium of this insurance is auto debited directly from the customer's bank account.  Pradhan Mantri Jeevan Jyoti Bima Yojana is a progressive step in the direction of increasing the awareness and coverage of insurance in the country.


Through the Pradhan Mantri Jeevan Jyoti Bima Yojana, the central government has set a target to bring all sections of the society under insurance cover.  At present, 80-90 percent of the total population of the country does not have any kind of insurance cover.


Under this plan a life insurance cover of Rs 2 lakh for one year which is payable in case of death of the subscriber due to any reason.  Savings account holders in the age group of 18-50 years can avail this annually renewable life insurance by paying a premium of Rs 330 per annum per customer.  If a person has more than one savings account in any one or different banks, he can still take advantage of PMJJBY but in that case he can join the scheme with only one savings account.

Process to start Pradhan Mantri Jeevan Jyoti Bima Yojana


Via SMS 

An SMS is sent to the eligible customers applying for this scheme, on which they have to give their feedback by writing in English.  If the subscriber sends in writing, he joins the scheme and another SMS is sent to him as an acknowledgment that he has been included in the scheme.


The scheme depends on the banking system for its smooth functioning.  The name of the nominee, his relationship with the applicant and the date of birth, etc. details, this scheme automatically takes the information available in the savings account.


The application made for PMJJBY is not processed unless the information about the nominee is found in the bank's records.


The annual premium for the policy is paid from the savings account through auto debit mode and if for any reason the premium is not paid, the insurance cover of the plan member terminates.

Through Net Banking 

The customer can click on the 'Insurance' tab after logging in through net banking.  And after that they have to select PMJJBY and also they have to choose the account through which premium payment is to be made.  Also, they can retain the nominee of the existing savings account designation or nominate a new person at will.


They will also have to declare that they are in good health and will also have to submit a self-signed certificate for the same.  After completion of this process the system will display the complete details of PMJJBY.  Then after clicking on the 'Confirm' button they will get the form submission receipt in the form of a unique reference number which can be downloaded and kept for future reference.

Premium of Pradhan Mantri Jeevan Jyoti Bima Yojana:

PMJJBY can be renewed from year to year.  The member of this plan has to pay an annual premium of Rs 330 which means he has to deposit less than Re 1 per day and Rs 27.5 per month.  This amount is deducted from the account holder's savings bank account through 'auto debit' facility in one installment.  Therefore, it is necessary for the customers to deposit the required amount in their respective bank account and get the policy renewed every year.


The annual installment under this plan is paid before 31st May during each annual coverage period.  If the annual installment could not be deposited before this date, the policy can be renewed by paying the full annual premium in lump sum along with self-declaration of good health.  For their convenience, the mandate to be auto-debited every year during the term of the scheme can be issued to the member of the scheme in one go.

Eligibility Conditions:

All those citizens of India can apply for this scheme, whose age is between 18 years to 50 years and their account should be in any bank recommended for this scheme and at least such amount is deposited in this scheme.  The premium should be sufficient to pay Rs 330.  Also the applicant should have aadhar card which will be considered as the main KYC (customer information) of the candidate for that bank account.  It is necessary for the applicant to provide the name of the nominee and the relationship details with him.  Apart from this, the applicant will have to submit a self-declaration of his good health in the duly filled application form.

Death Claim

On the death of the member of this scheme, the person nominated by the candidate of the account will be entitled to get the death claim amount of Rs.

The master policy holder for this plan

This low cost life insurance plan is administered and offered in association with Life Insurance Corporation (LIC) and other life insurance companies including banks participating in the scheme who are master policy holders.  LIC will implement a simple and customer friendly administration and claim settlement, in consultation with the participating bank, the chosen insurance company.  The Insurance Company shall implement a simple and customer friendly administration and claim settlement process in consultation with the participating bank.  In fact, the decision of involving any Life Insurance Company for the implementation of this scheme for its customers will be at the discretion of the participating banks.  They shall bear the responsibility of recovering the annual premium in one installment, at the option, from the account holders immediately before the due date through the 'auto debit' process.  They will send the premiums every year to the insurance companies as soon as they are received.

termination of insurance

Life insurance cover can be either terminated or curtailed in any of the following situations-

On attaining the age of 55 years of the account holder.

If he closes his bank account or does not have sufficient deposit in his bank account to continue the insurance scheme.


If the cover is availed through more than one account, the cover will be limited to Rs 2 lakh and the premium will be forfeited.


 

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