how to earn money on facebook full guide

how to earn money on facebook full guide

You might not think of Facebook as new and edgy anymore.  But you cannot deny its popularity.  There are over 2 billion monthly active Facebook users, with 1.37 billion actively using the social network every day.

Therefore, it is no surprise that many people and businesses try to make money from Facebook.  With such a huge potential audience, it makes good sense.

However, making money on Facebook can be challenging.  Due to the sheer size of Facebook, it can be challenging to stand out from the crowd.  This is especially the case now that Facebook only shows a selection of posts in a person's feed.  In fact, it is possible that the statuses you create with love and upload to your business page will reach no more than 2% of your followers.

Whenever someone opens their Facebook feed, the Facebook algorithm goes through four steps to decide which posts to show that person:
Inventory - The algorithm checks all the recent statuses shared by the person's friends and the pages they follow.

Signals – It then takes a look at a full range of signals based on the user's past behavior.  These include, who posted, average time spent on content, post engagement, tagging and comments, how informative the post is, and many other indications.  An important sign from the point of view of making money is that the algorithm considers people's positions to be more important than posts from pages.

Predictions - Signal tries to predict how users will react to a particular story - will they share it, comment on it, read it or ignore it

Score – The algorithm generates a relevance score for each post based on the signals and its predictions.
When Facebook assembles a person's feed, it only shows posts with the highest relevance score.

We've previously shown how Instagram, which is owned by Facebook, operates a similar scheme, how to beat the Instagram algorithm without actually cheating.

Are you a businessman and influencer, or just an ordinary person?

Facebook is primarily a social network;  An online place where people can hang out, socialize and share things of common interest.  This is one reason why it gives more importance to posts on one's personal account than posts from a Page.

Businesses always have to keep this in mind.  It will always be easier for people to spread their word on Facebook than for companies.

But it is not as clear as that.
If a person has a small number of Facebook friends they will be unable to spread the word very far - unless they are able to share content so deeply that people share it multiple times, and it  goes viral.

On the other hand, if a person can attract a significant number of supporters and then engage with them regularly, they will find that their posts appear in many people's feeds.

So the best way to make sure people hear what you have to say is to build your support base to such an extent that they see you as an influencer.  When you reach that stage, earning money on Facebook becomes easy.

However, business accounts should not be completely overlooked.  If businesses operate their accounts well and regularly share quality content, Facebook will recognize their efforts and increase their Relevance Score.

And then, of course, there's Facebook Ads, which can help give a post's reach an extra push.  We recently looked at how much Facebook ads cost - the true cost of running Facebook ads.

Build your audience first

The whole reason why influencers are successful on Facebook is because they have already gone through the process of building a following.

All you need to build your expertise on Facebook by sharing tons of great posts - interesting links, images and updates.  To be truly successful as an individual you must create an area of ​​interest where you can be recognized as an expert.

While businesses may choose to use influencers to market to them, they will probably also want to build some form of Facebook presence themselves.  Over time they can use this to help identify people as experts in their niche.  Starbucks has shown how to do this, and they have 37 million followers on their page.

The primary goal of your Facebook fan page should be to provide a place where people can get to know you.  If they like your stuff, they will come to respect you.  Over time, this means they will trust you.  And eventually, they'll be happy to spend money to buy something from you.

Kim Garst sums it up nicely when she says, To sell on Facebook you have to stop treating fans like a commodity and start treating them like your friends.

Step: How to make money from Facebook

Selling items in Facebook Marketplace or Facebook Buy and Sell groups
Sell ​​from your Facebook fanpage
Operate a Facebook Group in Your Niche
A suggested Facebook sales funnel
influencer marketing on facebook

Selling items in Facebook Marketplace or Facebook Buy and Sell groups

Depending on your location, you'll see a variety of goods and services for sale on the Facebook Marketplace.  These are listed in categories ranging from Home and Garden to Vehicles and Bikes.

A Facebook user can select the geographic region from which they view products for sale.  For example, you can set it up to display items for sale within a certain distance of your home.  You can also filter by price.

You can earn some money by placing your spare stuff on the Facebook Marketplace.  You may have to negotiate with people, so be sure to take into account the lowest price you are willing to sell.

Similarly, there are buy and sell groups on Facebook in most areas.  You can create posts selling your extras in these groups.  They often have a common core of members, and therefore tend to bargain less than the people trying to bargain.

Sell ​​from your Facebook fanpage
Many businesses realize this can be difficult.  It's not easy to create a relevance score high enough for your Page's posts to appear in your followers' news feeds.

So to earn money on Facebook using your fan page you need to create and share content that people value regularly.  As Kim Garst puts it, her Facebook selling formula is Be Useful-Be Authentic- Sell Sometimes Big Facebook Sales.

If you engage in influencer marketing, your influencers can help you with this.  They can provide useful and authentic content, and direct their supporters to your fan page.

You might consider adding some Facebook ads to improve the reach of your sales posts.  But don't forget that in order to build an organic audience, most of your posts may not be sales-oriented.  They need to be valuable and or entertaining to your potential audience.

With Facebook advertising, it's important to remember where most Facebook users are in the buying cycle. They are not using the platform for the purpose of buying anything.  It's not like advertising on Google, where potential buyers search for words to help them make a purchase.  People flock to Facebook to chat with their friends, to find out what their acquaintances are doing, and to watch funny cat videos — not to buy your product.

That's why it's your responsibility to create a sales funnel.  To do this you want to reach as many audiences as possible – so you should be sharing different types of content.  Provide a mix of links to quality blog posts, videos, funny anecdotes, controversial statements, infographics, and anything else you think will draw people to you.  They have to be related in some way to the product you're promoting - or at least to the type of people who are interested in your product.

Once you have built up a base of supporters (either on your own or with the help of influencers), you should start promoting content to them.  Pay attention to the level of engagement on these posts, and share more types of content with the highest engagement.

Then you should consider promoting the content in ads targeted to a lookalike audience.  Although these people may have never heard of you before, they have demonstrated from their past activities that they have the same interests as the people who follow you.  So attracting these audiences with your content shouldn't be too complicated.

Operate a Facebook Group in Your Niche
While it's not important to run Facebook groups focused only on making sales, they can be a useful way to let people know what you have to offer.

Facebook groups can be especially useful if you sell information products.  You can set up a group, encourage members to help each other, and share ideas.  Once again you need to make sure that you provide useful content to the group members, and each time you can recommend your product as a solution to their problems.

Facebook groups can also serve well as a branch for other activities.  For example, if your product is a course or an eBook, you can run a Facebook group for members of your class or people who buy your eBook.

If you offer paid coaching, you can use Facebook Groups as a place where your clients can come together.  You can probably operate it as a mastermind group as well.

A suggested Facebook sales funnel
Neil Patel has written a detailed step-by-step guide to building a Facebook sales funnel.  Like most other commentators he stresses the importance of building up slowly to a Facebook sale.

Neil believes that making money on Facebook requires a seven-step funnel for you. In short, it has seven stages:
Create a variety of quality content for your hot audience people who have already expressed interest in you or your product

Create a Lookalike Audience of people who share the same interests as you
Promote high-quality content to that Look Like Audience.

Some of the lookalike audience will like what they see, and become fans of your Facebook page.  Some may also choose to purchase your product at this time
Use the Facebook pixel and remarket to people who haven't bought a product yet
Continue remarketing to people who haven't converted yet

increase your conversions

influencer marketing on facebook

Many brands struggle to make the numbers they need to make money from Facebook.  In this situation, it is common for firms to turn to influential people for help.

Influencers have made the difficult corruption of building a following.  Anyone who is now a Facebook influencer started Facebook none. However, they took the time to establish themselves in a niche, and they have gone through the necessary steps to build authority and trust, and hence the following.

They know they can engage in partnerships with brands, spreading the brands' messages in a way that would otherwise be impossible for brands.  The most essential requirement is that the brand is suitable for the followers of the influencer.

Influencers can spread sponsored content to their fans.  They can also work more directly by sharing affiliate links.

Sometimes influencers can promote products in a more subtle, perhaps humorous way.  The Meat Man in the UK, which sells meat to the public and restaurants, paid UK Facebook influencer Brad Holmes to make a funny prank video.  In the clip, Brad mocks his fiancé for thinking he ordered 500kg of chicken instead of 5kg - with a £2,000 bill to go with it.  Meat Man's product sits in full view in a clearly labeled box throughout the video.

This Facebook influencer garnered 7 million video views within 48 hours, and also led newspaper coverage for The Meet Men.  As a comparison, The Meat Man only has about 10,000 likes on his Facebook page and could never have created so much hype on his own.

Perhaps the best solution for a business is to build its own Facebook page, but at the same time work with influencers to kickstart the process and deliver the reach that most brands cannot achieve alone.