Karsanbhai Patel
Karsanbhai Patel is an Indian industrialist and the founder of Nirma Group. Nirma Group Manufactures Cosmetics, Soaps, Detergents, Salt, Soda Ash, Laboratory and Dental Injectables etc.
Nirma Powder business started from a small room in 1969 Dr. Patel's dedication and hard work He grew up with hard work and today he ranks in the list of the richest people of India. He did this business along with his job. According to a figure, in the year 2004 Nirma had more than 15000 employees and turnover of more than 3550 crores!
Karsanbhai Patel was born on 13 April 1944 in Mehsana, Gujarat in a simple farmer family. He had his early education at a local school in Mehsana and at the age of 21 he completed his B.Sc with chemistry as a laboratory assistant (first at the New Cotton Mills of the Lalbhai Group in Ahmedabad and then at the Government of Gujarat). in the Department of Mining and Geology).
In 1969, he started manufacturing Nirma (in the name of his daughter) detergent in the backyard of his house and selling it on his own cycle. He used to do this work in the evening after coming from office and sell 15-20 packets on cycle while going to office the next day morning. Was.
People liked the cheap powder and soon Nirma powder became successful. After about three years he quit his job and set up a small factory near Ahmedabad. Within a short span of time Nirma brand got established in Gujarat and Maharashtra.
Superior quality and low price have made Nirma Detergent Powder the favorite powder of every housewife. After this, Karsanbhai took it to the door-to-door of the country through publicity on radio and television.
Superior quality and low price have made Nirma Detergent Powder the favorite powder of every housewife. After this, Karsanbhai took it to the door-to-door of the country through publicity on radio and television.
Nirma brought a revolution in the detergent market and also established a new segment. But within ten years, Karsanbhai Patel made Nirma the best selling detergent powder. Thus the Nirma brand became almost a synonym for low cost detergents and toilet soaps.
By the year 2004, Nirma had given employment to about 14000 people. After establishing its foothold in the affordable detergent market, Nirma realized that it was necessary to launch new products keeping in mind the upper income group so that the company could carve a niche for itself among the middle class consumers as well as the upper income group
By the year 2004, Nirma had given employment to about 14000 people. After establishing its foothold in the affordable detergent market, Nirma realized that it was necessary to launch new products keeping in mind the upper income group so that the company could carve a niche for itself among the middle class consumers as well as the upper income group
With this vision Nirma entered the premium segment under which Nirma launched products like Nirma Bath Nirma Beauty Soap and premium powder Super Nirma Detergent Nirma also tried to spread her feet in the field of shampoo and toothpaste, but did not get the expected
success. Nirma also introduced edible salt in the market under the name "Shuddha
which was successful. Nirma has a market share of about 20 percent in the soap market, while in the detergent powder segment, Nirma holds about 35 percent of the market.
In the feild of education:-
In 1995, Karsanbhai Patel established Nirma Institute of Technology in Ahmedabad. After this a management institute was also established. Later both the institutes came under Nirma University of Science and Technology
These institutes are run by "Nirma Education and Research Foundation. Nirmalabs” was also established in 2004. Since the 1990s, Nirma has become a consumer brand that has established itself in the market of detergents, soaps, and personal care products.
Most importantly, good quality products at affordable prices. Nirma's success was attributed to its distribution reach and market penetration, despite having other large and competitive brands in the soap and detergent market.
Today Nirma's network includes around 400 distributors and over 2 lakh retail outlets. Due to this vast network Nirma has been able to make its products available to small villages.
After establishing himself in the country, Karsanbhai Patel ventured into the international market and established a joint venture in Bangladesh. After this, he also turned to China, Africa and other Asian countries. In 2007, he acquired American raw materials company Searles Valley Minerals Inc. and became one of the world's top soda ash manufacturers.
Nirma is one of the few brands in the country that are recognized as a complete Indian brand. Nirma conquered established and powerful MNCs under the leadership of Karsanbhai Patel and won the hearts of consumers with her unique marketing channels and methods.
Awards and honors:-
After establishing himself in the country, Karsanbhai Patel ventured into the international market and established a joint venture in Bangladesh. After this, he also turned to China, Africa and other Asian countries. In 2007, he acquired American raw materials company Searles Valley Minerals Inc. and became one of the world's top soda ash manufacturers.
Nirma is one of the few brands in the country that are recognized as a complete Indian brand. Nirma conquered established and powerful MNCs under the leadership of Karsanbhai Patel and won the hearts of consumers with her unique marketing channels and methods.
Awards and honors:-
Karsan Bhai Patel has been behind this immense success of Nirma. He has been honored with various awards from time to time for his contribution to the economy and industry of the country.
He was twice elected Chairman of the Council for Development of Soaps and Detergents.
He was twice elected Chairman of the Council for Development of Soaps and Detergents.
Made the President of Gujarat Detergent Manufacturers Association.
Conferred with the title of Udyog Ratna by Small Industries Association of New Delhi.
He was awarded the honor of Outstanding Industrialist in 1990 by the Chamber of Commerce and Industry of Gujarat, Ahmedabad.
Awarded with Gujarat Businessman Award in 1998.
Awarded with Gujarat Businessman Award in 1998.
Awarded Excellence in Corporate Governance by Rotary International.
In 2001, he was awarded an honorary doctorate by Florida Atlantic University, Florida, United States.
In 2001, he was awarded an honorary doctorate by Florida Atlantic University, Florida, United States.